Real-time individualization for modern commerce.
Malachyte is the first AI platform that adapts in real time, responding to behavior instantly.
Legacy personalization tools are failing your visitors and your teams.
01
Customer experience is broken.
95% of users see the same generic experience - most bounce before relevance kicks in.
02
Current platforms can't keep up.
Legacy engines rely on batch updates and static rankings. They update overnight, not in-session, so all visitors see the same homepage and product grid. Even when intent is obvious, business users can't act in real time.
03
Business teams are stuck on the sidelines.
With static rules and hardcoded logic, merchandisers and marketers are stuck. They can’t push new products, prioritize SKUs, or respond to trends in real-time—because legacy platforms weren't built to be agile.
Real-time for every visitor.
Adaptive user profiles.
Malachyte creates and updates user profiles in real time, with zero history or sign-in required. Cold Start Activation means each visitor gets a unique profile from their first click, while In-Session Learning continuously refines their profile as they interact — improving personalization with every search, click, and scroll.
Real-time signals like search terms, device type, and traffic source flow into the profile, boosting relevance and personalization throughout the session.
Unified discovery experiences across the journey.
Malachyte personalizes the entire customer journey—from homepage to search results, category pages, and product detail pages—using a single adaptive engine. As visitors engage across different touchpoints, the experience responds in real-time, delivering increasingly relevant content.
From initial interest to product selection, each interaction builds on the last, creating a seamless, dynamic journey that adapts to user intent.
Intelligent controls & explainability.
Malachyte empowers merchandisers with intuitive, no-code controls to adjust personalization in real-time across 100% of a visitor's session. With a seamless interface, merchandisers can instantly influence the shopping experience without needing engineering support.
Every change is reflected live, ensuring that the experience remains dynamic and relevant. Additionally, real-time explainability tags provide clarity on why specific recommendations are made, ensuring full transparency in the personalization process.
The product.
Intelligence Engine
MiQ is Malachyte's plug and play intelligence engine continuously learning from signals to generate adaptive profiles and power personalization across the experience.
Portal
A user-friendly control center for merchandisers to set strategies, view live results, and fine-tune the experience with analytics and AI explainability.
Playground
An interactive demo to preview Malachyte’s impact with side-by-side views and visual explainers before full integration.
Embrace every opportunity that comes your way.
From zero to individualized — in under a week.
Session initialization contextual
Vector created from device, time, referral.
Live signal parsing
Every click/search reshapes the session vector.
Unified intelligence layer
Search and recs pull from the same real-time engine.
Controls applied
Merchandisers can push goals or override AI instantly — typically within 1 week of setup.
Plug-and-play personalization built for speed, control and clarity.
Launch in under 2 weeks
Quick implementation with minimal development resources.
Visual dashboard
Override tools, push campaigns, and performance analytics.
Our technology is not just about features—it’s about driving tangible outcomes. We empower brands with the flexibility to control, adapt, and optimize personalization across the entire user journey.