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Our approach
Real time for every visitor.
Real-time profile generation
Personalization across the journey
Merchandiser controls
Adaptive user profiles.
Malachyte creates and updates user profiles in real time, with zero history or sign in required. Cold Start Activation means each visitor gets a unique profile from their first click, while In-Session Learning continuously refines their profile as they interact — improving personalization with every search, click, and scroll.
Real-time signals like search terms, device type, and traffic source flow into the profile, boosting relevance and personalization throughout the session.
Proven Results
It’s not just theory, Malachyte’s engine is already delivering never seen before results for online retailers within days of deployment.
+12%
Plug and play
Driven by real-time personalization
+10%
Conversion Rate Uplift
Higher intent capture across journeys
+100%
Visitors Personalize
Every session optimized in real time
+143%
YoY Growth
Replacing legacy recommendation tools
Product
Malachyte Personalization Platform
MiQ offers more than just an AI engine. It provides a complete suite of tools that make personalization fast, measurable, and controllable.
Plug-and-Play API
Add a few lines of code and Malachyte starts learning immediately. No rebuilds. No heavy development.
Unified Discovery & Personalization
One understanding of each visitor powers every experience — homepage, search, and recommendations.
Live Dashboard
& Attribution
See exactly what personalization drives in real time. No black box. Full attribution transparency.
No-Code Merchandising Controls
Let non-technical teams steer AI behavior with sliders, boosts, and explainability.
How to get started
Easy, flexible, zero-risk test drive
Malachyte’s Golden Path Pilot lets you prove value fast. No long-term commitment. Full visibility. You stay in control.
Development
Plug-and-play API connects to one surface with no heavy development.
Activate instantly
Adaptive User Profiles form for 100% of traffic from the first session.
Validate with real metrics
Track RPV, conversion, and attribution live — no black box.
Expand When You're Ready:
Prove value on one surface, then scale easily across search, recommendations, email, and more. Same API, same profiles, no re-implementation.
Compounding ROI Over Time
As Malachyte learns, engagement compounds and revenue per visitor grows — while CAC stays flat.
Revenue Per Visitor increasing
Customer Acquistition Cost flat
Your Growth Journey
Your system gets smarter with every session
Unlike tools that reset every visit, Malachyte compounds value over time. Each interaction improves understanding across similar shoppers — accelerating ROI month after month.
1
More engagement
Visitors interact with more relevant experiences
2
Deeper understanding
Adaptive User Profiles learn across users
3
Better recommendations
Accuracy improves conversion
4
Compounding value
RPV rises while CAC stays flat