How BRUNT Workwear increased Add-to-Cart by 7.26% with Malachyte
By activating cold traffic instantly and delivering personalized upsells at the moment of cart interaction, BRUNT turned anonymous visitors into engaged buyers.
Product
Metrics
Period
October-December 2025Key Results
Measured impact from BRUNT Workwear's pilot with Malachyte.
+0%
CTR Improvement
+0.0%
Add-to-Cart Conversion Rate
+0.0%
Revenue Per Visitor
Fastest Integration of Any Personalization Vendor, Ever
From kickoff to live personalization across every surface — in one day.
Connect
Products, inventory, and events flow in automatically.
Learn
The system infers intent and ranks in real time.
Deploy
Launch the A/B test to measure impact with confidence.
Adapt
Add-to-cart and PDPs adapt for every visitor.
Connect
Integrations & Custom APIs
Products, inventory, and events flow in automatically
BRUNT uses Shopify
Learn
Deploy
Adapt
Fastest Integration of Any Personalization Vendor, Ever
From kickoff to live personalization across every surface — in one day.
Connect
Products, inventory, and events flow in automatically.
Learn
The system infers intent and ranks in real time.
Deploy
Launch the A/B test to measure impact with confidence.
Adapt
Add-to-cart and PDPs adapt for every visitor.
One Set of Rules. Every Surface.
BRUNT's merchandising team manages boost, bury, and margin rules in one place — and watches them flow automatically across search, product pages, cart upsells, and post-purchase emails.
Complete The Look
Watch how MIQ captures user intent and adapts recommendations across every surface in real-time.
Capturing User Intent
“We went from guessing what customers might want to showing them exactly what made sense in the moment. Once we turned on ‘Complete the Look,’ add-to-cart jumped, and we didn’t have to touch rules or keep tweaking things manually.”
Complete The Look
Watch how MIQ captures user intent and adapts recommendations across every surface in real-time.
Capturing User Intent
“We went from guessing what customers might want to showing them exactly what made sense in the moment. Once we turned on ‘Complete the Look,’ add-to-cart jumped, and we didn’t have to touch rules or keep tweaking things manually.”
What's Next: Customizable Discovery Widgets
Building on pilot success, BRUNT is expanding into customizable discovery widgets that adapt to every shopper — all powered by Malachyte's continuous re-ranking engine.
Full-Screen Discovery
Immersive, swipeable product cards that capture attention and drive engagement through personalized full-screen experiences. Each swipe learns from behavior to surface more relevant products.
Swipe Navigation
Vertical scrolling mimics social media behavior users already know
Real-Time Personalization
Products adapt based on likes, saves, and time spent viewing
3x Higher Engagement
Session times triple compared to traditional product browse
Multi-Carousel Discovery
Airbnb-inspired layouts with multiple contextual carousels that continuously re-rank products based on real-time shopper signals. Every scroll updates the experience.
Live Re-ranking
Products and carousels shuffle based on real-time behavior signals
Multiple Contexts
"Recommended for you", "Popular in Work Boots", "Complete the Look"
Browse & Compare
Easy horizontal scrolling lets shoppers explore categories naturally
"With Malachyte's customizable widgets, we can deliver the exact shopping experience each customer prefers — whether that's rapid-fire discovery or thoughtful browsing across categories."
— BRUNT Workwear Digital Team