How Malachyte works
How Malachyte works
Our Vector AI turns every click, hover, search, and scroll into a live behavior intelligence model, so every experience adapts in real time.
Continuous learning ensures that your users get the best possible results for every visit on every surface.
Book a DemoHow It Works
From user behavior to ranked products, instantly
The same way that an LLM suggests the next most likely word, Malachyte's Vector AI suggests the next most likely behavior. Just three steps, repeating in real-time while a shopper is on your site.
Capture
Every interaction is a signal.
Every click, search, hover, scroll, and add-to-cart reaches Malachyte the moment it happens.
Understand
Vector AI builds a live behavior profile.
Each shopper's signals are converted into a Vector AI profile: a constantly updating model of their intent and preferences.
Act
Visual transformer technology.
We use visual transformer technology to continuously map and rank your product catalog to user preferences.
Vector AI
What is Vector AI?
Vector AI is the engine behind Malachyte. Instead of sorting shoppers into broad segments or waiting for batch models that process overnight, it represents each shopper as a Vector AI profile — a live, evolving snapshot of behavior and intent. Here's what that makes possible:
- Cold startLeverage incoming signals for a personalized first view
- Dynamic updatesRanking results stay accurate to the second, not the day
- Multi-surfaceAvailable for any digital experience
“A Vector AI profile is Malachyte's live model of shopper intent — built from real behavior, updated in real-time.”
Behavior Intelligence
Two signals, working together
Malachyte's behavior intelligence model captures both the moment and the pattern.
Short-term signals
What a shopper is doing right now — searches, clicks, scroll depth, hovers, product views, add-to-carts.
Long-term signals
What a shopper, and shoppers like them, have done over time: repeat behaviors, preferences, and product relationships.
These combine into a single, continuously updating Vector AI profile, giving Malachyte both speed and context that continues to amplify performance over time.
Integration & Data Architecture
Fast to Deploy.
Built for Privacy.
Malachyte runs entirely on first-party behavioral data — no third-party cookies, no personal information required. Set-up is fast: visual transformer technology eliminates the need for manual tagging.
Plug-and-Play
Deployment
Designed for rapid integration with platforms like Shopify and modern commerce stacks.
Integration Timeline
Privacy-First
by Design
No Third-Party Cookies
Compliant with GDPR and evolving privacy standards
No PII Usage
Works with your existing data, no external enrichment
Plug-and-Play Deployment
Rapid integration with Shopify and other modern commerce stacks
SOC II – Type 1 certified
A System That Gets Better With Every Interaction
Most personalization platforms need constant tuning to keep performing. Malachyte doesn’t.
Every search, hover, scroll, click, and conversion feeds the system in real time — sharpening how it reads intent, ranks products, and serves recommendations. Better decisions drive more engagement, which generates more signal, which sharpens the next decision.
This creates a compounding learning loop where performance improves automatically, without relying on manual rule updates. The same loop that powers MiQ today becomes the foundation for GiQ's predictive and autonomous capabilities.
A System That Gets Better With Every Interaction
Most personalization platforms need constant tuning to keep performing. Malachyte doesn’t.