Our systems aren't working for us anymore.
For years, platforms of all sorts have steered away from what users want. Having both worked at a large company and felt this shift personally as I've engaged online, I sympathize with the folk who work on those platforms. I know the developers and the product managers and the marketing directors at these companies didn't intend for this to happen. It's that the tools they have are too opaque to make changes that are too blunt while keeping scope too narrow.
This isn't hypothetical. People — those who use a service and those who build it — can tell when the product doesn't hit the mark. It's eroding trust at a time when it's rare.
In my time at Spotify, I built new personalized experiences and researched their impact. I've optimized billion parameter models and millisecond latency constraints. I rearchitected their understanding of users and music, then popped champagne when we tore that down for an even better one. The technical landscape is changing rapidly, but a decade of experience and a warehouse of GPUs shouldn't be prerequisites for companies to resonate with users.
That is why we started Malachyte.
This is what we're building:
A complete & redeployable system — We deliver modular and mobile components that can scale up to your company and shift not just across uses but industries, with a focus on low and no-code solutions. Complexity is hard, but reducing it for everyone takes real work.
Craft and collaboration over piecemeal and pugilistic — LLMs and AI lift the floor tremendously and we use them in our system, but we also know that's incomplete without input from subject experts, users, and businesses alike. Our system is built to be additive; the more it's used, the better it gets.
Dynamic understanding & continuous learning — Most off-the-shelf services divide users into segments where they can never escape. People change and they're expressing it constantly. Not just by how they engage but how they 𝘥𝘰𝘯'𝘵.
Private by design — We don't want your data. Hell, ideally we don't get 𝘢𝘯𝘺 data. We're building the machinery to understand it and provide quality experiences, but those systems and their uses are meant to be yours.
We've already started shipping solutions for personalization in e-commerce, but that's just the first step. If you want to see where we go next, follow us. We'll have more to say very soon.
Ian Anderson
Co-founder & CTO