Bruntworkwear.com
How BRUNT Workwear increased Add-to-Cart by 7.26% with Malachyte
By activating cold traffic instantly and delivering personalized upsells at the moment of cart interaction, BRUNT turned anonymous visitors into engaged buyers.
Product
Add to Cart
PDP
Upsells
Metrics
ATC Rate
RPV
Engagement
Period
October–December 2025
Key Results
Measured impact from BRUNT Workwear's pilot with Malachyte.
CTR Improvement
CTR Improvement
Add-to-Cart Conversion Rate
Revenue Per Visitor
Revenue Per Visitor
The challenge: cold traffic activation
The challenge: cold traffic activation
BRUNT Workwear faced a common e-commerce challenge: most visitors arrived as cold traffic — anonymous users with no browsing history, no account, and no signals beyond their entry page.
High bounce rates from first-time visitors
Traditional recommendation systems struggled with 'cold start' visitors, defaulting to generic bestsellers.
Low engagement with product recommendations
Static recommendations didn't resonate with visitors who had no established preferences.
Generic upsells that didn't match visitor intent
One-size-fits-all upsells failed to capture the specific needs of each customer.
Missed revenue opportunities from unactivated traffic
Without personalization from the first click, valuable conversion opportunities were lost.
"We needed a way to understand our visitors immediately — not after they create an account or browse 10 pages. Malachyte promised to solve exactly that problem."
— BRUNT Workwear Team
"We needed a way to understand our visitors immediately — not after they create an account or browse 10 pages. Malachyte promised to solve exactly that problem."
— BRUNT Workwear Team
The Solution: The Golden Path
The Solution: The Golden Path
BRUNT Workwear didn't overhaul everything at once. They followed a phased rollout designed to prove impact quickly and expand with confidence.
1
1
Activate cold traffic instantly
2
2
Build profiles from first click
3
3
Personalize upsells in real-time
4
4
Drive cart conversions
Record Integration Time
Fastest Integration of Any Personalization Vendor, Ever
From kickoff to live personalization across every surface — in one day.
Connect
Products, inventory, and events flow in automatically.
Learn
The system infers intent and ranks in real time.
Deploy
Launch the A/B test to measure impact with confidence.
Adapt
Add-to-cart and PDPs adapt for every visitor.
Connect
Integrations & Custom APIs
Products, inventory, and events flow in automatically
BRUNT uses Shopify
Learn
Deploy
Set Up Your Test
Adapt
Unified Merchandising: Every Surface Learns Together
Set strategic inputs (boost new launches, suppress out-of-stock) and let MiQ intelligently fill the gaps with personalization across all customer touchpoints.
Unified Learning
Merchandising changes apply instantly across search, category, product pages, cart, and email—all surfaces stay synchronized.
Complete The Look
See how Malachyte captures user intent in real-time and personalizes the entire shopping journey — from search to cart.
Capturing User Intent
"We went from guessing what customers might want to showing them exactly what made sense in the moment. Once we turned on 'Complete the Look,' add-to-cart jumped, and we didn't have to touch rules or keep tweaking things manually."
— Emilee Walch, VP of Digital Product at BRUNT Workwear
Coming in 2026
What's Next: Customizable Discovery Widgets
Building on pilot success, BRUNT is expanding into customizable discovery widgets that adapt to every shopper — all powered by Malachyte's continuous re-ranking engine.
The BRUNT Flannel Jacket
TikTok-style FYP experience
Full-Screen Discovery
Immersive, swipeable product cards that capture attention and drive engagement through personalized full-screen experiences. Each swipe learns from behavior to surface more relevant products.
Swipe Navigation
Swipe Navigation
Vertical scrolling mimics social media behavior users already know
Vertical scrolling mimics social media behavior users already know
Real-Time Personalization
Real-Time Personalization
Products adapt based on likes, saves, and time spent viewing
Products adapt based on likes, saves, and time spent viewing
3x Higher Engagement
3x Higher Engagement
Session times triple compared to traditional product browse
Session times triple compared to traditional product browse
Airbnb-inspired browsing experience
Multi-Carousel Discovery
Airbnb-inspired layouts with multiple contextual carousels that continuously re-rank products based on real-time shopper signals. Every scroll updates the experience.
Live Re-ranking
Live Re-ranking
Products and carousels shuffle based on real-time behavior signals
Products and carousels shuffle based on real-time behavior signals
Multiple Contexts
Multiple Contexts
"Recommended for you", "Popular in Work Boots", "Complete the Look"
"Recommended for you", "Popular in Work Boots", "Complete the Look"
Browse & Compare
Browse & Compare
Easy horizontal scrolling lets shoppers explore categories naturally
Easy horizontal scrolling lets shoppers explore categories naturally
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$99.99"With Malachyte's customizable widgets, we can deliver the exact shopping experience each customer prefers — whether that's rapid-fire discovery or thoughtful browsing across categories."
— BRUNT Workwear Digital Team
Engagement