Fun.com
By adapting search and product discovery in real time — even for first-time visitors — Fun.com turned chaotic intent into measurable revenue.
Product
Search
Add to Cart
PDP
Metrics
RPV
CVR
AOV
Period
August-October 2025
Key Results
Recommendation-Driven Revenue
The Challenge
Fun.com's Halloween business lives and dies by relevance. In 2025, they faced:
1,500+ misspellings of "Wednesday Addams"
Legacy search couldn't handle typos, causing customer bounces during peak demand.
Hourly trend shifts driven by TikTok
Higher intent capture across journeys
25,000+ SKUs live during peak season
Massive catalog complexity made relevant discovery nearly impossible.
Legacy SOLR search failing on long-tail
High bounce rates from irrelevant recommendations and zero results.
The Solution: The Golden Path
Fun.com didn't overhaul everything at once. They followed a phased rollout designed to prove impact quickly and expand with confidence.
Fix the highest-impact surface
Adapt experiences in session
Expand across the journey
Put teams in control
Search
Fun.com started where revenue was leaking fastest: search. MiQ replaced their legacy search engine with a real-time, intent-aware system that could adapt immediately — even on the first visit.
What changed
Misspellings understood automatically
No more zero-result pages from typos
Search adapted to real-time trends
TikTok-driven demand captured instantly
Failed searches rescued in-session
Long-tail queries now deliver results
Measured impact
Search Session Conversion Rate
Search Revenue
Search Revenue Growth
Key Insight
Legacy systems can't learn from behavior. MiQ adapts with every action — even from a first visit.
Personalized Recommendations
After stabilizing search, Fun.com extended MiQ to product detail pages — turning static recommendations into live, in-session discovery. After just 3–5 interactions, PDP recommendations adapted in real time.
What changed
Duplicate items eliminated
Recommendations became context-aware
Recommendations aligned to theme
Intent captured within the same session
Discovery improved without rules
No manual merchandising needed
Measured impact
Recommendation-Driven Revenue
Key Insight
Cold-start PDPs became adaptive systems — learning within the same visit.
Unified Discovery & In-Session Learning
With search and PDPs aligned, Fun.com extended MiQ across additional discovery surfaces, powered by the same real-time understanding.
What changed
Homepage recommendations
Personalized landing experience
Add-to-cart recommendations
Cross-sell at conversion point
Cross-journey consistency
Unified intelligence everywhere
Measured impact
Revenue per Visitor
Orders influenced by recommendations
PDP CTR improvement
Copilot & Real-Time Controls
As confidence grew, Fun.com's merchandising team began using MiQ's fine-tuning controls to guide real-time outcomes, without engineering.
What changed
Boosting trending SKUs
e.g. Barbie, Vampire Cowboy
Suppressing out-of-stock items
Real-time inventory control
Testing strategy changes safely
A/B test merchandising rules
Merchandising Control Panel
$69.99
$39.99
$129.99
$9.00
$29.00
Key Insight
MiQ puts your merchandising team in the driver's seat — no code, just impact.